Architecture & Infrastructure
Technical Specifications:
Direct Mail as Code
Ship a Postcard is a full-stack programmatic direct mail platform engineered on a modern Laravel and React architecture. Unlike legacy direct mail tools, our infrastructure is strictly optimized for developer velocity, high-volume throughput, and enterprise-grade performance.
Audited Benchmarks
Core Performance & Web Vitals
Our front-end client is rigorously optimized to handle massive data sets without browser degradation, achieving a perfect 100/100 Google PageSpeed Score across Performance, Accessibility, Best Practices, and SEO.
- Speed Index
0.8 seconds (core campaign dashboard). Instantaneous page transitions powered by Vite code-splitting.
- Total Blocking Time (TBT)
30ms, ensuring a zero-lag user experience even during high-volume enterprise CSV parsing operations.
- Cumulative Layout Shift (CLS)
0.001, providing a rock-solid user interface free from layout jitter or unexpected DOM repaints.
API & Connectivity Protocols
Ship a Postcard acts as the middleware between your digital triggers and the physical world.
- API RESTful
- Native integration endpoints designed for ERP, CRM, and SaaS platforms to trigger physical mail instantly via standard JSON payloads.
- Event-Driven Webhooks
- Real-time asynchronous triggers broadcasting mail status, delivery events, and payment lifecycles directly back to your servers.
- Zapier Bridge
- Seamless no-code connectivity, allowing non-technical marketing and sales teams to automate mail based on thousands of software triggers.
Campaign Scalability
Our ingestion engine is built to handle enterprise-scale marketing blasts safely and efficiently.
- Bulk Campaign Engine
- Supports processing for 1,000 to 10,000+ validated recipients per batch through our synchronous upload wizard.
- Server-Side Processing
- Production data—such as high-resolution imagery and USPS address validation—is processed strictly server-side for enterprise security and scale
- Address Validation Engine
- Features integrated real-time USPS address verification to mathematically minimize undeliverable mail and wasted spend.